Leading Entrepreneurship

Falling victim to your urge to under-charge will hurt your firm, every time. Why? because there is no real good way to under-price your competition. If they’re game, they will also drop their prices until you are no longer in business. Picture two millionaires at a charity auction, fighting for the top spot. Pride could keep things going for quite a long time.

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Testimonials help you support, and in some cases accomplish, almost every strategy your company undertakes. They help you identify what’s important to your customer, provide feedback that your standards are working correctly, counter the occasional unrealistic client, and help you determine and increase your market value.

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If your sales team is the only department to know how your customers are using your product and why, then that information will provide you limited benefit as you attempt to grow your company. The valuable information that is contained in the sales department needs to be shared with everyone in your company to be of real benefit.

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There is not one company, anywhere, that sells to everyone. And, as it turns out, your firm will not either. Most will do just about as well as everyone else, no better, no worse.

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