Leading Entrepreneurship

If your sales team is the only department to know how your customers are using your product and why, then that information will provide you limited benefit as you attempt to grow your company. The valuable information that is contained in the sales department needs to be shared with everyone in your company to be of real benefit.

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As entrepreneurs, we tend to become proficient at putting out fires. However, periodically, we need to look at the longer-term picture. But how?

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In my post on Strategies for a Tough Economy, I introduced three strategic options for managing the tough waters ahead. In my previous post, I covered servicing existing clients in a tough economy. In this post, I’d like to cover strengthening your niche during tough times.

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In my post on Strategies for a Tough Economy, I introduced three strategic options for managing the tough waters ahead. In my previous post, I covered growing in a tough economy. In this post, I’d like to cover servicing clients during tough times.

[Read more →]