Leading Entrepreneurship

There is not one company, anywhere, that sells to everyone. And, as it turns out, your firm will not either. Most will do just about as well as everyone else, no better, no worse.

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This post is my 100th, a small accomplishment to some, but an important milestone to me. As I did when this blog was just a mere 50, I would like to share some lessons learned.

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Sometimes, when thinking about marketing, the answers are not nearly as imporant as the questions. And this post contains the four most important marketing questions ever.

Really.

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Musicians, artists, automobile manufacturers and financial institutions all do it – and rake in a fortune – so ask yourself: What’s your signature series?

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