Leading Entrepreneurship

with Daniel James Scott

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Entries Tagged as 'Marketing'

Eminently Watchable

July 30th, 2010 · 1 Comment

What makes your favorite stars eminently watchable? Can you copy any of those qualities in your business?

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Tags: Marketing · Strategy + Execution

Do We Really Need Another…

July 16th, 2010 · No Comments

Regardless of whether you are starting now, or remember back to when you first started, think of that person that asked you the famous question… “Do we really need another one of those?”

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Tags: Marketing · Startup · Strategy + Execution

Where the Wild Ideas Are

August 7th, 2009 · No Comments

If your restaurant’s competition is defined by only the establishments in a 5-mile radius from your location, and you’ve established yourself as novel and beneficial against that group, you’re all set for life, right?

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Tags: Marketing · Strategy + Execution

The Low Price Disadvantage

July 3rd, 2009 · 1 Comment

Falling victim to your urge to under-charge will hurt your firm, every time. Why? because there is no real good way to under-price your competition. If they’re game, they will also drop their prices until you are no longer in business. Picture two millionaires at a charity auction, fighting for the top spot. Pride could keep things going for quite a long time.

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Tags: Marketing