If your restaurant’s competition is defined by only the establishments in a 5-mile radius from your location, and you’ve established yourself as novel and beneficial against that group, you’re all set for life, right?
Entries Tagged as 'Strategy + Execution'
Where the Wild Ideas Are
August 7th, 2009 · No Comments
Tags: Marketing · Strategy + Execution
The Low Price Disadvantage
July 3rd, 2009 · No Comments
Falling victim to your urge to under-charge will hurt your firm, every time. Why? because there is no real good way to under-price your competition. If they’re game, they will also drop their prices until you are no longer in business. Picture two millionaires at a charity auction, fighting for the top spot. Pride could keep things going for quite a long time.
Tags: Marketing
Testimonials
June 26th, 2009 · No Comments
Testimonials help you support, and in some cases accomplish, almost every strategy your company undertakes. They help you identify what’s important to your customer, provide feedback that your standards are working correctly, counter the occasional unrealistic client, and help you determine and increase your market value.
Tags: Marketing
Building Standards into your Culture
June 19th, 2009 · No Comments
If your sales team is the only department to know how your customers are using your product and why, then that information will provide you limited benefit as you attempt to grow your company. The valuable information that is contained in the sales department needs to be shared with everyone in your company to be of real benefit.
Tags: Leadership · Marketing