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	<title>Leading Entrepreneurship &#187; The Brand</title>
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	<description>with Daniel James Scott</description>
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		<title>The Brand Oversight (Part VI)</title>
		<link>http://www.daniel-james-scott.com/strategy-execution/the-brand-oversight</link>
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		<pubDate>Fri, 15 May 2009 12:00:26 +0000</pubDate>
		<dc:creator>danieljames</dc:creator>
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		<category><![CDATA[The Brand]]></category>
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		<description><![CDATA[In my fifth post of this series, The Brand Evolution, we looked at the continuing evolution of the brand. This final post will squarely assign oversight responsibilities.]]></description>
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		<title>The Brand Evolution (Part V)</title>
		<link>http://www.daniel-james-scott.com/strategy-execution/the-brand-evolution</link>
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		<pubDate>Fri, 08 May 2009 12:00:02 +0000</pubDate>
		<dc:creator>danieljames</dc:creator>
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		<category><![CDATA[The Brand]]></category>
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		<guid isPermaLink="false">http://www.daniel-james-scott.com/?p=294</guid>
		<description><![CDATA[In my fourth post of this series, The Brand Creation, we looked at how one might create a brand, we’ll look at the evolution in this post.]]></description>
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		<title>The Brand Creation (Part IV)</title>
		<link>http://www.daniel-james-scott.com/strategy-execution/the-brand-creation-part-iv</link>
		<comments>http://www.daniel-james-scott.com/strategy-execution/the-brand-creation-part-iv#comments</comments>
		<pubDate>Fri, 01 May 2009 12:00:44 +0000</pubDate>
		<dc:creator>danieljames</dc:creator>
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		<category><![CDATA[The Brand]]></category>
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		<description><![CDATA[In my third post of this series, The Brand Elements, we looked at what the brand consists of, but how it is build. We will outline the that process in this post.]]></description>
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		<title>The Brand Elements (Part III)</title>
		<link>http://www.daniel-james-scott.com/strategy-execution/the-brand-elements</link>
		<comments>http://www.daniel-james-scott.com/strategy-execution/the-brand-elements#comments</comments>
		<pubDate>Fri, 24 Apr 2009 12:00:00 +0000</pubDate>
		<dc:creator>danieljames</dc:creator>
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		<category><![CDATA[The Brand]]></category>
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		<description><![CDATA[In my second post of this series, The Brand's Reason for Being, we justified the brand, but failed to discuss its elements - so let’s cover that in this post.]]></description>
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		<title>The Brand&#8217;s Reason for Being (Part II)</title>
		<link>http://www.daniel-james-scott.com/strategy-execution/the-brand-reason-for-being</link>
		<comments>http://www.daniel-james-scott.com/strategy-execution/the-brand-reason-for-being#comments</comments>
		<pubDate>Fri, 17 Apr 2009 12:00:13 +0000</pubDate>
		<dc:creator>danieljames</dc:creator>
				<category><![CDATA[Strategy + Execution]]></category>
		<category><![CDATA[The Brand]]></category>
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		<description><![CDATA[In my previous post, The Brand, we took a general look at the term and definition, but we have yet to define its reason for being, so we’ll accomplish that goal in this post.]]></description>
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		<title>The Brand (Part I)</title>
		<link>http://www.daniel-james-scott.com/strategy-execution/the-brand</link>
		<comments>http://www.daniel-james-scott.com/strategy-execution/the-brand#comments</comments>
		<pubDate>Fri, 10 Apr 2009 12:00:40 +0000</pubDate>
		<dc:creator>danieljames</dc:creator>
				<category><![CDATA[Strategy + Execution]]></category>
		<category><![CDATA[The Brand]]></category>
		<category><![CDATA[brand]]></category>
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		<description><![CDATA[Much as I did with the cost-benefit analysis, I'd like to provide a comprehensive overview of the Brand. What follows is an attempt to evaluate the brand as we follow it’s history, benefits, elements, business utilization, and oversight as a marketing and relationship management tool.]]></description>
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