Leading Entrepreneurship

In my previous post, The Brand, we took a general look at the term and definition, but we have yet to define its reason for being, so we’ll accomplish that goal in this post.

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Much as I did with the cost-benefit analysis, I’d like to provide a comprehensive overview of the Brand. What follows is an attempt to evaluate the brand as we follow it’s history, benefits, elements, business utilization, and oversight as a marketing and relationship management tool.

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