There are certain terms that you should try not use in your business plan, and they are all here in this post.
The following terms hold zero meaning on their own, and should only be used in your business plan with a detailed explanation of how your definition of the word differs from your competition (or reader’s expectation).
- adaptive
- adequate
- brand
- branding
- credible
- development
- exit
- global
- innovative
- intellectual property
- international
- market
- marketing
- opportunity
- quality
- reasonable
- risk
- roadblocks
- serial entrepreneur
- service
- startup
- state of the art
- technology
- timely
- value
Any others you can think of? Help us all out and add them below.
4 responses so far ↓
1 Maria Marsala, Chief Business Officer // Sep 18, 2008 at 3:23 am
I’d add ideal client profile and/or niche, One Page Business Plan(r)
2 Jody Tompson // May 28, 2009 at 1:57 pm
Also add the phrase “huge untapped market”
3 danieljames // May 28, 2009 at 6:16 pm
These are excellent, Maria!
4 danieljames // May 28, 2009 at 6:17 pm
Jody,
I could not possibly agree more. After all of these years, still unsure of what that means.
Thanks!
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