Regardless of whether you are starting now, or remember back to when you first started, think of that person that asked you the famous question… “Do we really need another one of those?”
Now do me a favor: Think of that person fondly.
They were not trying to intentionally help you, but they did.
This individual helped push your focus from a competition-focused firm to a market-driven firm.
This individual frustrated you into looking at the innovation that the market demands.
This individual made you a better competitor by encouraging you to avoid competition all together.
This person probably saved you much time and frustration.
And money.
This person deserves your thanks.
By the way, do we really need another business like the one you are planning?