Leading Entrepreneurship

Does your website have a Frequently Asked Questions (aka FAQ) page? Boy do I have some FAQ for you.

Why does your site have to carry a FAQ page? On most sites I’ve reviewed, the FAQ page is a dead-end page… not a sales page.

Doesn’t FAQ mean that you are getting numerous questions on topics that are important to your website visitors? Shouldn’t that content then be integrated back into your sales content?

It is quite possible that I do not have a full grasp of what goals these FAQ pages are called to meet. Could someone explain to us all?