Leading Entrepreneurship

In my last post on Strategies for a Tough Economy, I introduced three strategic options for managing the tough waters ahead. In this post, I’d like to cover growth during tough times.

Of the 200+ professionals I spoke with, the top four ideas for growing during this period include (keep in mind that these ideas all require significant dedicated resources):

1. Perfect the brand experience for your niche.
2. Expand the reach of your differentiated brand positioning.
3. Explore government contracting opportunities.
4. Expand geographically, maybe even internationally.

In my next post, I’ll provide the top four ideas for servicing clients in tough times.