How do your clients perceive themselves in relation to you and their peer group? Could understanding how their perceived position meets your perceived position help your branding cause?
Gambit developed relational positioning to lock into a greater understanding of how a firm and its client can come to a better understanding of where both wish to be in relation to each peer group.
Although difficult to explain in description, keywords seem to get the point across nicely. Each header is the selling firms offering, with attributes that follow to describe the client’s psychographics.
- Safety
- Anxiety
- Fear
- Safety
- Security
- Trust
- Belonging
- Citizenship
- Compassion
- Conviviality
- Embarrassment
- Empathy
- Engagement
- Guilt
- Harmony
- Love
- Remorse
- Sympathy
- Shame
- Pinnacle
- Dignity
- Dominance
- Empowerment
- Fame
- Glamour
- Jealousy
- Recognition
- Self-esteem
- Status
- Break-Away
- Ambition
- Aspiration
- Authenticity
- Confusion
- Creativity
- Curiosity
- Eagerness
- Escape
- Freedom
- Gratification
- Meaningfulness
- Playfulness
- Pleasure
- Self-actualization
- Self-sufficiency
- Vitality
How could this framework improve your client relationships?
1 response so far ↓
1 Opening Act | Leading Entrepreneurship // Jun 16, 2008 at 8:43 am
[...] Relational Positioning [...]
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