Leading Entrepreneurship

In my post on Strategies for a Tough Economy, I introduced three strategic options for managing the tough waters ahead. In my previous post, I covered servicing existing clients in a tough economy. In this post, I’d like to cover strengthening your niche during tough times.

Of the 200+ professionals I spoke with, the top four ideas for expanding your niche during this period include (keep in mind that these ideas all require your expertise about your unique niche):

1. Time is on your side, spend more of it on acquisitions than cash.
2. Really work those referral sources.
3. Push the boundaries of your website.
4. Increase online direct response promotions (i.e. PPC campaigns).